Top Travel Instagram Influencers in 2024 (+their earnings)

In the vast expanse of the digital age, travel Instagram influencers have carved out a niche that transcends mere holiday snapshots, transforming travel storytelling into an art form. As we journey into 2024, these influencers continue to redefine wanderlust, offering their followers a passport to the world’s most breathtaking destinations through the palm of their hands.

The Rise of Travel Influencers:

The concept of travel influencing is not new, but its evolution has been rapid and remarkable. From the early days of sharing candid holiday photos, today’s travel influencers are storytellers, content creators, and digital nomads who inspire millions to explore, dream, and discover. They are a testament to the power of visual storytelling, with each post serving as a window to new experiences, cultures, and adventures.

Why Follow Travel Instagram Influencers?

  1. Inspiration: At the heart of every travel influencer’s appeal is the ability to inspire. Whether it’s a secluded beach in the Philippines, a bustling market in Marrakech, or a serene landscape in Iceland, these influencers ignite the wanderlust in us all.
  2. Insightful Tips and Guides: Beyond the breathtaking visuals, travel influencers provide valuable insights into the logistics of traveling. From hidden gems to travel hacks and detailed guides, they offer practical advice that enhances the travel experience.
  3. Cultural Exchange: Travel influencers often delve deep into the cultures of the places they visit, offering their audience a chance to learn and appreciate the diversity of our world.
  4. Sustainable and Responsible Travel: Many influencers are now focusing on sustainable travel, highlighting eco-friendly accommodations, practices, and ways to travel responsibly

Top 5 Instagram Travel Influencers 2024

1. @thebucketlistfamily

  • Followers: Approximately 2.5 million (as of the last update)
  • Content Focus: Family travel adventures around the globe
  • Notable Facts: The Gee family sold everything in 2015 to travel the world. They’ve visited over 65 countries, sharing their experiences of global cultures, adventures, and family bonding. Their content is a mix of stunning photography, heartfelt storytelling, and tips for traveling with children.

2. @expertvagabond

  • Followers: Around 1 million
  • Content Focus: Adventure travel, photography, and extreme sports
  • Notable Facts: Matt Karsten, the face behind @expertvagabond, has been exploring the world for over a decade, engaging his audience with breathtaking landscapes, practical travel hacks, and a deep appreciation for nature. His work includes detailed guides on solo travel, budget planning, and capturing the perfect travel photo.

3. @gypsea_lust

  • Followers: 2 million+
  • Content Focus: Luxury and romantic travel
  • Notable Facts: Lauren Bullen, known as @gypsea_lust, is renowned for her aesthetically pleasing Instagram feed that features exotic locations, fashion-forward travel outfits, and dreamy landscapes. Alongside her partner, Jack Morris (@doyoutravel), Lauren has created a brand that epitomizes the beauty and romance of travel.

4. @doyoutravel

  • Followers: 2 million+
  • Content Focus: Couple’s travel and lifestyle
  • Notable Facts: Jack Morris, the traveler behind @doyoutravel, alongside his partner Lauren Bullen (@gypsea_lust), has turned his passion for travel into a full-time career. His content often focuses on sustainable travel, luxury experiences, and tips for traveling as a couple.

5. @theblondeabroad

  • Followers: 500k+
  • Content Focus: Solo female travel
  • Notable Facts: Kiersten Rich, the creator of @theblondeabroad, focuses on empowering women to travel solo with confidence. Her content ranges from festival-going to scuba diving, all while providing tips on safety, packing, and making the most out of solo trips.

Other Famous Instagram Travel Influencers 2024

1. @muradosmann

Murad Osmann, renowned for pioneering the #FollowMeTo photo series, has captivated the world with his unique perspective on travel photography. Alongside his partner, Nataly Osmann, Murad’s Instagram feed is a stunning collection of images capturing their hands clasped together against the backdrop of the world’s most iconic locations.

From the vibrant streets of India to the serene landscapes of Iceland, each post is a testament to the beauty and diversity of our planet. With millions of followers, Murad’s work transcends traditional travel photography, offering a personal glimpse into the couple’s adventures.

His ability to blend romance, adventure, and cultural exploration has not only garnered a massive following but also inspired countless travelers to pursue their own journeys.

2. @chrisburkard

Chris Burkard is a visionary in the world of adventure and landscape photography, with a passion for the outdoors that permeates every image he captures.

His Instagram account is a testament to his love for the untamed wilderness, featuring awe-inspiring shots from the most remote corners of the earth. Chris’s work is characterized by its dramatic composition, vibrant colors, and a palpable sense of adventure.

Through his lens, followers are transported to icy surf spots under the Northern Lights, tranquil mountain lakes at dawn, and rugged coastlines battered by the sea. With a following that spans the globe, Chris Burkard has become a source of inspiration for those seeking to explore the beauty of the natural world and the limits of human endurance.

3. @everchanginghorizon

Quin Schrock, the adventurous spirit behind @everchanginghorizon, offers his followers a vibrant and dynamic view of the world.

Known for his daring exploits and breathtaking photography, Quin’s Instagram feed is a colorful tapestry of the planet’s most extraordinary landscapes. From hanging off cliffs to serene moments in hidden coves, his images tell stories of adventure, discovery, and the sheer joy of exploring the unknown. Quin’s ability to capture the moment’s essence, from the grandeur of sweeping vistas to the intimate details of local life, has earned him a dedicated following.

His work not only highlights the beauty of the destinations he visits but also the exhilarating experience of journeying to the edge of the horizon.

4. @taramilktea

Tara Milk Tea’s Instagram is a delightful blend of travel, fashion, and lifestyle content, presented through a highly stylized and colorful lens. Her unique aesthetic combines vibrant colors, intricate patterns, and stunning scenery, making each post a work of art.

Tara’s travels take her around the globe, from the bustling streets of Tokyo to the tranquil beaches of the Maldives, each captured with her signature flair. Beyond the visual appeal, her content is imbued with stories of cultural exploration, culinary adventures, and personal moments of discovery.

Tara Milk Tea’s approach to travel influencing is both aspirational and accessible, inspiring her followers to seek beauty in their surroundings and adventures in the everyday.

Follower Count and Earnings of Instagram Travel Influencers

Influencer Estimated Followers Estimated Earnings Per Post
@muradosmann 4M $10,000 – $20,000
@chrisburkard 3.5M $8,000 – $15,000
@everchanginghorizon 1M $3,000 – $6,000
@taramilktea 1.2M $4,000 – $8,000
@thebucketlistfamily 2.5M $6,000 – $12,000
@expertvagabond 1M $2,500 – $5,000
@gypsea_lust 2M $5,000 – $10,000
@doyoutravel 2M $5,000 – $10,000
@theblondeabroad 500K $1,500 – $3,000
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